At Ruby Tuesday, I led creator partnership initiatives designed to increase brand awareness, drive engagement, and create authentic social-first content across Instagram and TikTok. I identified creator opportunities, managed partnerships, and helped integrate creator content into broader social campaigns. One standout collaboration generated more than 1 million Instagram views and over 11,000 TikTok likes, demonstrating the impact of authentic creator storytelling.
Ruby Tuesday
Overview: I led creator partnership initiatives designed to increase brand awareness, drive engagement, and create authentic social-first content across Instagram and TikTok.
My Role:
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Identified creator partnership opportunities
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Managed creator communication and collaboration
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Developed campaign direction and deliverable expectations
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Coordinated content approvals and execution
Featured Creator Partnership:
Creator: @themiaharden
More Creator Partnerships:
Creator: @needalivinlife Creator: @foodfreaksguide